neaves - Custom font and specimen

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Type Design

Our goal was to find a printed example of pre-1900 to base my typeface design on, reducing the chance of finding a digital equivalent. Our key drivers in bringing this typeface into the modern world were large x-heights, short ascenders and descenders and large open counters. Neaves is inspired by a masthead from an 1890’s Ladies Home Journal. It was designed as a sub heading font for use at 12–24pt. The specimen was designed around a sewing pattern using uppercase letters. It features two A2 fold outs printed by a UV flatbed ink-jet printer on kraft paper that were inside a screen printed drawstring envelope.