A premium honey-infused wheat beer using a traditional Japanese recipe inherited through three generations of bee keepers in Australia. The challenge was to balance premium quality, hand crafted, wheat and honey with a hint of Japanese influence. The logotype is inspired by traditional wood carvings and the Japanese honeybee’s aggressive defense mechanism. This is indicative of the beers seriousness, despite it’s mellow sweetness. The support type was chosen as a serif to engage the required sense of tradition.