A high quality airport book/gift store chain, planning to operate in major airports worldwide. Seeking to be a destination in itself, momentarily taking travellers away from the hustle of a busy airport. The name ‘Tolstoys’ aligned the brand with literary greatness. The solution was found within the supplied tag line ‘The gift of literature’. I formed three books into a gift box. The support graphic compliments the idea, forming a gift bow from flight paths. The gold, accompanied by darker shades of blue and red communicate a feeling of prestige and maturity.