Mawson's - Adventure/Camping Store

Charcoal divider bar
Identity, Catalogue

Mawson’s is inspired by the famous explorer Sir Douglas Mawson and his epic story of survival in the Antarctic. The brand is for people who explore, trek, navigate and endure the rugged outdoors. Boot and tyre prints formed the essence of the logotype. The support graphic embodies their dynamism and direction. The earthy tones of brown and mustard help connect with the idea of the outdoors.